SOCIAL MEDIA POLICY
This policy outlines the expectations for the appropriate use of social media by competitors, staff, parents and spectators during the Zespri AIMS Games. It aims to promote respectful online behaviour and protect the safety and privacy of all participants.
The AIMS Games Trust have recognised the importance of a social media policy to ensure the protection, safety, and privacy of all participants, particularly the young athletes involved. This policy helps to establish clear guidelines on appropriate online conduct for organisers, coaches, parents, and spectators, thereby reducing the risk of harmful or inappropriate content being shared. A well-defined social media policy safeguards the reputation of the tournament and its stakeholders by setting standards for the promotion of the event and the representation of its values. It also helps to prevent the unauthorised use of images or personal information, aligning the tournament with child protection laws and data privacy regulations.
This policy can support positive engagement by encouraging responsible and respectful communication across platforms, ensuring that social media enhances the experience of the event rather than undermining its integrity or safety.
All social media posts should reflect the values of good sportsmanship, respect, and inclusivity, as described in the Zespri AIMS Games Fairplay Oath. Do not post content that is offensive, abusive, discriminatory, or harmful.
Breaches of this policy may result in:
Removal from the event.
Restricted access to future Zespri AIMS Games events.
The potential for games to be played without spectators to protect the participants.
Reporting to relevant authorities, where appropriate.
If you have any concerns about social media use at the Zespri AIMS Games, please contact your school’s Sports Coordinator or Principal in the first instance. They are responsible for conducting an initial investigation into potential breaches and, if required, can lodge a formal complaint with the AIMS Games Trust via official processes.
Psychological Health and Safety - HSWA places a duty on organisations to manage risks not only to physical health, but also to psychological health.
A poorly managed social media environment (e.g. cyberbullying, harassment, or offensive comments) can cause psychological harm to children, staff, volunteers, or parents.
A social media policy helps to prevent such harm by setting clear standards for respectful online behaviour, reporting mechanisms, and consequences for misuse.
Duty of Care
Under HSWA, organisers have a primary duty of care to ensure, so far as is reasonably practicable, that no one is harmed as a result of their activities.
This includes safeguarding children and volunteers from harm that could arise due to online exposure, such as inappropriate content sharing or the unauthorised use of images.
A social media policy supports this duty by putting controls in place to manage how and when images, videos, or personal details are posted online.
Managing Risks
HSWA requires persons conducting a business or undertaking (PCBUs) to identify, assess, and manage risks.
Social media use presents reputational and safety risks – for example, if sensitive content is shared without consent, or if online comments incite conflict or distress.
Including social media use in risk management plans is consistent with HSWA’s proactive approach to harm prevention.
Protecting Against Online Harm – The HDCA aims to deter, prevent, and mitigate harm caused by digital communications, including bullying, harassment, and the spread of harmful or offensive content online.
Young participants, coaches, and even parents could be targets of cyberbullying or harmful posts related to performance, appearance, or behaviour.
Ten Communication Principles
Includes not posting digital content that is threatening, offensive, misleading, or breaches a person’s privacy.
Image and Consent Management
The HDCA also covers the unauthorised posting of intimate or private images, which could extend to photos of children shared without parental consent.
This is the primary legislation for the care and protection of children and young people in New Zealand:
It outlines responsibilities for identifying and reporting child abuse and neglect.
Organisations that work with children are expected to have policies and procedures in place to keep children safe.
This is New Zealand’s main data protection law, governing how personal information is collected, used, stored, and disclosed. It includes 13 Information Privacy Principles (IPPs),
It gives individuals the right to access and correct their personal information.
The Act applies to all agencies, including schools, sports clubs, and event organisers, especially when handling children's personal data and images.
Do you have a good reason for collecting the image?
What does the image show?
Have parents/guardians consented to the collection and sharing of the image?
How will images be kept safe, and not held for longer than necessary?